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Launch of New Reverte™ Website revertebio.com

Published: March 18, 2025

Making Ordinary Plastics Biodegradable

The homepage for the newly designed Reverte website as at March 2025

Wells Performance Materials Ltd is delighted to announce the launch of its new Reverte™ biodegradable additive masterbatch website: revertebio.com

Reverte™ is a family of products which, when added to a range of commonly used polymers makes them ultimately safely biodegradable. Reverte™ has been in continuous development and supply into global marketplace for over 20 years becoming the Reverte™ range in 2005. 

Wholly developed and manufactured by Wells PM, supported by a state-of-the-art Material Innovation Centre and an extensive manufacturing capability, Wells PM is able to provide a total service.

Wells PM has played a significant role within ASTM over recent years, in particular being the Technical Lead in the development of Standards in sub-committee D20.96 for polymers that ‘biodegrade in the environment’ which is responsible for ASTM D6954-24. 

Reverte™ treated polyethylene film has been tested under ASTM D6954-24 conditions by globally renowned and respected independent laboratory in aerobic composting conditions using test method ASTM D 5338.

Reverte™ showed >94% biodegradation after only 180 days, demonstrating Reverte™ biodegradable additives are an effective method to render standard polyolefin films biodegradable, passing the 90% biodegradation mark, which internationally, is considered ‘totally biodegradable’.

Reverte™ holds a number of important quality marks, recognising not only the compliance of Reverte™ with local standards but also the quality and manufacturing procedures, controls and processes in place to deliver the highest possible quality and support of any biodegradable additive manufacturer.

The website features a range of applications, information and test reports, reflecting the long-standing position Reverte™ has held within the biodegradable additive marketplace as the technical leader, Reverte™ continues to forge an exciting path within the biodegradable additive industry for a wide range of polyolefin film applications. For more information on how Reverte can add value and enhance your products please contact Wells PM for more information at wellspm.com, or revertebio.com

Find out more about what we offer

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1984
Wells Plastics Founded

The business was founded in 1984 by Danny Wells servicing the UK with specialist additive masterbatches for the UK film and fibre marketplace, with a particular expertise in UV masterbatches.

1997
New Management

In 1997 Danny left the business, under new management the product range began to grow.

1999
Bactiglas™ Launches

In 1999 the business entered antimicrobial masterbatch marketplace which would become the Bactiglas™ range of products.

2003
Reverte™ Arrives

In 2003 Wells developed a range of oxo-biodegradable masterbatches which would become the Reverte™ range of products in 2005.

2006
Expansion

In 2006 the business began its first site expansion taking on more warehousing and office space on the same industrial estate, including an expansion of the lab facility to support the growing business.

2009
Growing Team

In 2009 the

Technical Department expanded further

2011
Management Buy Out

In 2011 KCP supported a management buy-out and provided investment for growth

2012
International Growth

In 2012 Wells increased dramatically its international foot print through an expanded distribution network.

2015
Founding Members

In 2015 Wells are the founding Member of the oxo-biodegradable plastics federation (now known as the Society of Biodegradable Polymers)

2018
Capacity Increases

In 2018 the business underwent a significant capacity uplift with a 40% expansion and extension of the current production facility

2019
ISO 14001

In 2019 the business achieved ISO 14001

 

2020
Ecovadis Silver

In 2020 Wells achieve a Silver EcoVadis rating

2022
A Busy Year

In 2022 Wells created the Innovation Centre, a raw material warehouse, gained a Gold Ecovadis rating and completed a Management Buy Out

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Our products

A wide range of masterbatches for film and sheet applications

Marketed under the Bactiglas™ trademark masterbatches and powders food packing through to medical devices.

A wide range of masterbatches for film, sheet and injection moulding applications

Wells offer a bespoke additive masterbatch and compounding service

Exothermic and endothermic masterbatches and powders for extrusion and injection moulding processes.

A range of biopolymer and biobased materials for extrusion and injection moulding applications.

Wells additive masterbatch and compound contract manufacturing services

Moisture absorbing masterbatches for all extrusion and injection moulding processes

A wide range of bespoke flame retardant masterbatch and compound solutions.

Masterbatches to enhance point of sale items with fragrances or eliminate unwanted mal-odours from recycled feedstocks

A range of masterbatches sold under the Reverte™ trademark for providing a biodegradable property to polyolefins

Masterbatches to improve the quality and aesthetics of extruded polymer, reducing waste and energy consumption.

A range of compounds to aid in the purging, cleaning and shut down procedures of extrusion equipment.

Masterbatches and compounds which provide an enhanced and controlled slip property to extruded and injection moulded articles.

Masterbatches to enhance stability polymers during processing, in use and during recycling suitable for a wide range of applications and processes

Masterbatches to enhance the UV stability of polymers during suitable for a wide range of applications and processes